Jun 2, 2020
Siobhan Carroll was born and
raised in Bloomfield, New Jersey just outside of New York City. She
is the middle of three daughters, born to Irish Catholic, New
Yorkers. Siobhan attended Catholic schools her entire life
including Villanova University in Pennsylvania. After one
“ill-conceived semester at Seton Hall Law School” she moved to
Washington, D.C. During her 20 years in the DC area, her
world changed, significantly. 14 years ago she married her
husband Marc. Marc and Siobhan are very proud parents of 3
I am intrigued by Siobhan’s
ability to have a “pulse” on everything. This interview was
“waaay” too much fun. She is so amazing, heart-warming, and
smart too. I’m honored to share her story with all of you.
There’s no doubt in my mind that this will be one of those “edge of
your seat” experiences, for all. We are delighted to have
Siobhan, Marc, and the girls as part of the 12 Oaks family, for the
past 11 months and hopefully, many more to
In This Episode:
- [02:01] Welcome Siobhan Carroll
our 10th “P” in the pod[cast]. She has spent her entire life,
developing skills in pursuit of proprietorship.
- [02:49] Siobhan has realized
the formula to success is reading the customer right and leveraging
the talents of subject matter
- [04:44] Lucky for all of us 12
Oakers, Siobhan, Marc and the girls moved to 12 Oaks 11 months
- [06:29] She was born and raised
in Bloomfield, New Jersey and describes this experience as
- [07:44] She spent a lot of time
on her bike and played outside until the lights came
- [08:37] Siobhan learned the
value of education from her parents.
- [10:34] She was instilled with
the belief if you work hard, learn, and you continue to have
curiosity about the world around you, you are setting yourself up
for success down the line.
- [13:24] She loved her time and
had a blast at Villanova. She is also a huge college
- [15:28] Siobhan shares the
story about when her and her friends camped out for basketball
- [18:08] Law school felt like
the right path for her based on a number of
- [19:14] For many different
reasons, she decided to leave law school, start working at a temp
agency and she never looked back.
- [20:12] She had a variety of
careers in her pursuit to proprietorship.
- [20:19] In terms of the work
ethic that was instilled in her by her family, it is hard for her
to think of a time when she didn’t have a job. Early on in
her life she became the lawn mower of the
- [21:12] In high school she
transitioned from a well-loved babysitter to working at
- [22:21] During her time at
McDonald’s she learned how to make delicious fries of course, but
she also learned the basics of the customer service...needs and
other skill sets that really helped transfer over to the rest of
- [24:26] The other thing she
really learned at McDonald’s is how other people think and how
their experience(s) wasn’t the same as
- [25:45] Siobhan started
waitressing at an Italian restaurant in Bloomfield. The most
fascinating people she has ever met have been
- [27:44] She learned very early
on when to let things roll off her back and when to push back and
put her foot down.
- [28:16] You will always come
across people in your life who you don’t agree with, who don’t
treat you well, who don’t like you, or who you don’t like and in
some way you have to find a way to either get along with them or
contain and move along in your life, away from those sort of
- [30:23] At Blackboard, Siobhan
managed higher education accounts mostly in the
- [32:44] She chose to move on
from Blackboard and try some other things. Her friendship
with Sarah persisted and then she came back to Blackboard a few
- [35:36] Siobhan and Marc were
not finding the new home they wanted and when they came to visit
her sister-in-law and they decided to look around and found 12
- [35:57] 12 Oaks has a lot that
is very attractive as well as the high tension wires which made her
feel right at home.
- [36:48] Driving through 12 Oaks
reminds her of the Truman Show. It is a beautiful
neighborhood with great amenities.
- [37:16] Siobhan shares how she
got into the Wine and Beer business.
- [38:37] She loves that wine has
the ability to bring people together.
- [40:12] At the new member
orientation back in August there were many people interested in
forming a new, additional Wine Club.
- [42:15] The Wine Club has been
a great way to get to know people and a great way to get out of the
- [43:24] She doesn’t like to
complain, instead she likes to contribute something that is going
to be constructive.
- [44:27] Siobhan feels that if
she has a conversation with someone and has not learned something
she has really missed out. She has a curiosity around
people, society, who we are and where we are going, plus a
continued curiosity about how things work.
- [46:25] Siobhan loves social
media and feels like it is a great
- [48:49] She does like new
experiences, but she needs to feel a certain element of
- [52:04] Middle children are
usually referred to as the diplomat, because you are usually
between two strong personalities and are trying to negotiate and
figure out how you can get what you want out of the
- [54:01] Being around people is
what she needs, but she also tries to give it back as much as
- [54:38] Siobhan shares the
story about how her and Marc met.
- [57:13] She loves hanging out
with her girls a lot. All three of them are curious and fun
- [59:04] One of the main things
she has learned from her girls is their love for
- [59:53] Siobhan shares the
story about their recent animal excursion at the
- [60:40] She hates snakes and
has been blessed with Nora who is obsessed with all reptiles and
- [62:57] She shares about her
love for cooking.
- [65:09] When her first daughter
was born she decided to buckle down and learn how to cook and she
loved it. She loves cooking baked meals and having people
- [67:46] She loves exposing her
kids to new things and they love helping her
- [67:30] What are you most proud
- [69:24] What would be a
surprise that most people wouldn’t know about you?
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